Bibendum , commonly referred to in English as the Michelin Man or Michelin Tyre Man , is the official mascot of the Michelin tyre company. A humanoid figure consisting of stacked white tyres , the mascot was introduced at the Lyon Exhibition of where the Michelin brothers had a stand,  and is one of the world's oldest trademarks. The slogan Nunc est bibendum Now is the time to drink is taken from Horace 's Odes book I, ode xxxvii, line 1. He is also referred to as Bib or Bibelobis. Michelin dominated the French tyre industry for decades and remains a leading player in the market. It was one of the leading advertisers; to this day its famous guidebooks are widely used by travellers. Bibendum was depicted visually as a lord of industry, a master of all he surveyed, and a patriotic exponent of the French spirit. In the s, Bibendum urged Frenchmen to adopt America's superior factory system, but to patriotically avoid using the "inferior" products of those factories. As automobiles became available to the middle classes, Michelin advertising likewise shifted downscale, and its restaurant and hotel guides likewise covered a broader range of price categories.
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How the Michelin Man, once called “The Road Drunkard,” went from sinister to cuddly
Subscriber Account active since. The Michelin Man, the brand icon of Michelin Tires, was once an overweight, cigar-smoking beer drinker. But early photographs of Bibendum, as the Michelin Man is also called, are nothing short of terrifying. Le pneu Michelin boit l'obstacle. That is to say, to your health. The Michelin tire drinks up obstacles.
My first in series on some of the "art" and other facts behind familiar logos. The Michelin Man is considered one of advertising's oldest trademarks. Here are a few fun factoids about this famous tire salesman gathered from Wikipedia and other other motoring sources:. He wasn't officially created until , and celebrated his th birthday in The Michelin Man's real French name is Bibendum, call him "Bib" which comes from a slogan borrowed from the poet Horace's Odes, "Nunc est bibendum," or "now is the time to drink. The slogan was updated to "The Michelin Man drinks up obstacles. The movie is in French, but includes English subtitles. The first depictions the Michelin Man showed him with round glasses and smoking a lit cigar, but by the s his cigar disappered and the glasses morphed into round eyes more closely associated with the current logo. One recent American CGI-heavy television ad gave Bibendum a Michelin puppy dog who, although not revealed in the commercial, is named "Bubbles.